I support coaches, healers, and holistic entrepreneurs to share their soul gifts and market authentically, so they can make a living doing what they love.
You're showing up... so why aren't the clients?
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If you’re like a lot of people I talk to, you’re actually showing up in your marketing. You’re posting on Instagram. You’re writing emails at least once a month. You’re talking about your business. Yet something just isn’t clicking … I hate to break it to you, but it’s not enough to just show up. So what are you missing? ➡️ STRATEGY. Most new business owners don't understand just how important strategy is to marketing.
Marketing is not just about the “doing.” It’s about the thinking behind the doing. ➡️ It’s the intention behind every action. It's knowing what the next 5 steps are. It’s understanding your customer journey and tailoring your marketing accordingly. That’s why I love marketing. It’s this combination of customer psychology + communication + action. Marketing requires STRATEGY. And YES, you can learn about strategy. And if you don’t want to learn about that strategy, you can hire it out. Marketing coaching and consulting can help you with STRATEGY and tell you what ACTIONS to take. To learn if it’s right for you, check out this post. P.S. Marketing is 1 part Visibility + 1 part Strategy and 1 part ______. I'll be talking about the ______ in my next email. In the meantime, send me your guesses! |
Hi, I'm a holistic business coach.
I support coaches, healers, and holistic entrepreneurs to share their soul gifts and market authentically, so they can make a living doing what they love.
Hi Reader, Last week, I spoke about letting go of what no longer works for us in business, but in life as well. I also offered a practice you can use for letting go. Letting go is the first step that should be done before deciding what you want to bring into the new year. But that’s a topic for next time. Today, we want to look at what is working and what’s not from a business perspective. I believe in prioritizing your instincts and intuition… but also in looking at the data. This means we...
Happy December! It’s been a YEAR… hasn’t it?!! Now that we’re in the final stretch of 2025, it's a great time to reflect and clarify what you want to leave behind in 2025… and what you want to carry in to 2026. This process can feel overwhelming. Sometimes the easiest approach is to start with what’s *no longer* working and what you don’t want to do anymore. For me, there are things that are no longer working AND there are things that simply don’t light me up anymore. Things that instead feel...
I’ve spoken a lot in the past about fear and how it affects our businesses… specifically the fear of being seen. (I even have a whole course around that!) That’s one of the biggest fears I’ve been working with in my life since … forever. The important thing to remember is that the fear of being seen (or anything else, probably?) can be remedied. I hesitate to say “overcome”, even though, technically we are overcoming it with every step we take. I’ve also spoken about how having trauma or even...