If you’re like a lot of people I talk to, you’re actually showing up in your marketing.

You’re posting on Instagram. You’re writing emails at least once a month. You’re talking about your business.

Yet something just isn’t clicking …

I hate to break it to you, but it’s not enough to just show up.

So what are you missing?

➡️ STRATEGY.

Most new business owners don't understand just how important strategy is to marketing.

• It’s not enough to have a freebie. You need to have a freebie your ideal clients WANT.
• It’s not enough to have a website. Your website needs to communicate to your people and invite them to take action.
• It's not enough to send an email. You need a great subject line, compelling copy, and a clear CTA.

Marketing is not just about the “doing.” It’s about the thinking behind the doing.

➡️ It’s the intention behind every action. It's knowing what the next 5 steps are. It’s understanding your customer journey and tailoring your marketing accordingly.

That’s why I love marketing. It’s this combination of customer psychology + communication + action.

Marketing requires STRATEGY.

And YES, you can learn about strategy. And if you don’t want to learn about that strategy, you can hire it out.

Marketing coaching and consulting can help you with STRATEGY and tell you what ACTIONS to take. To learn if it’s right for you, check out this post.

P.S. Marketing is 1 part Visibility + 1 part Strategy and 1 part ______. I'll be talking about the ______ in my next email. In the meantime, send me your guesses!

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