Create Co.

Hi Reader, In my last email, I wrote about how it’s natural for your business to evolve, especially when you’ve been in business for a long time. This can be really disorienting and uncomfortable, much like Alice in Wonderland when she ate the cake and grew too big for the house. When we feel like this, it’s easy to want to abandon our business or go off in a totally new direction. And sometimes this is the answer, and sometimes it’s not. Other times we find ourselves endlessly pivoting but...

Hi friends, Over the past several months, I've shared a bit about the evolution of my business that is happening this season. It has required a lot from me. Taking a break, trying new things, letting go of offers that don’t fit, exploring new directions, and asking some big questions, like: What's next? What do I want to leave behind? What does the new version look like? It hasn't been comfortable… and yet, it has been clarifying. One thing I've realized is that I'm not alone. I've been...

Hi Reader, If you've been reading my newsletters, you know I am going through a business revamp. My business is evolving. Eventually, it will not look or feel the same. But I'm not quite there just yet. I'm in the middle, in the in-between of sorting things out. The in-between can be really messy, but it can also be creative and fun. Creativity is messy, right? And that is the joy of it. We can't always see what we are creating until after we’ve created it. Many of you shared that you are...

Hi Reader, I hope you’ve been having a great summer (or winter, if you’re on the flip side!) For me, it’s been a time of behind the scenes work as I’ve been focused on pulling together the threads of my evolved brand and all that entails. And I’ve evolved, so has my thinking on branding. Instead of thinking of the brand as something outside of me, I’m seeing the brand AS me. Underneath the brand of “ME” are all the various multi-colored threads of who I am and what I do. This is a change from...

Hi Reader, Last week, I spoke about letting go of what no longer works for us in business, but in life as well. I also offered a practice you can use for letting go. Letting go is the first step that should be done before deciding what you want to bring into the new year. But that’s a topic for next time. Today, we want to look at what is working and what’s not from a business perspective. I believe in prioritizing your instincts and intuition… but also in looking at the data. This means we...

Happy December! It’s been a YEAR… hasn’t it?!! Now that we’re in the final stretch of 2025, it's a great time to reflect and clarify what you want to leave behind in 2025… and what you want to carry in to 2026. This process can feel overwhelming. Sometimes the easiest approach is to start with what’s *no longer* working and what you don’t want to do anymore. For me, there are things that are no longer working AND there are things that simply don’t light me up anymore. Things that instead feel...

I’ve spoken a lot in the past about fear and how it affects our businesses… specifically the fear of being seen. (I even have a whole course around that!) That’s one of the biggest fears I’ve been working with in my life since … forever. The important thing to remember is that the fear of being seen (or anything else, probably?) can be remedied. I hesitate to say “overcome”, even though, technically we are overcoming it with every step we take. I’ve also spoken about how having trauma or even...