Happy December! It’s been a YEAR… hasn’t it?!! Now that we’re in the final stretch of 2025, it's a great time to reflect and clarify what you want to leave behind in 2025… and what you want to carry in to 2026. This process can feel overwhelming. Sometimes the easiest approach is to start with what’s *no longer* working and what you don’t want to do anymore. For me, there are things that are no longer working AND there are things that simply don’t light me up anymore. Things that instead feel...
18 days ago • 2 min read
I’ve spoken a lot in the past about fear and how it affects our businesses… specifically the fear of being seen. (I even have a whole course around that!) That’s one of the biggest fears I’ve been working with in my life since … forever. The important thing to remember is that the fear of being seen (or anything else, probably?) can be remedied. I hesitate to say “overcome”, even though, technically we are overcoming it with every step we take. I’ve also spoken about how having trauma or even...
about 1 month ago • 2 min read
Hi Reader, If you read my last newsletter, I shared that I was closing my Facebook group. Today is, in fact, the last day of the group. As I shared, I'm not doing this because I don’t want community. I’m actually really craving it these days, as are many of us. I’m doing this because Facebook is no longer aligned, so I’m moving on and considering other places to create that community. (As a side note, I just joined BlueSky Social. Also I’m finally making my way to Substack.) But I mentioned...
2 months ago • 2 min read
Hi Reader, The results of my recent survey on the State of the Business are in. Here are the key themes from the survey responses, so you can see how other business owners like you are faring out there. Results & Key Themes Business is in a mixed but transitional state. Most respondents describe their businesses as struggling or steady rather than thriving. Some of you weren’t even in business a year ago, which means a lot of folks here are still in the early growth stage. Graphic: Is your...
3 months ago • 1 min read
I don’t know anyone right now who LOVES social media. Nearly all of my clients either 1) are on social media begrudgingly or 2) aren’t even on it. And I can’t blame them. I haven’t been on Instagram since 2023. It may FEEL like social media is a necessarily evil. But you don’t HAVE to be on it. There are other ways to market your business and other ways to find clients. So if you're thinking of getting off social media, ask yourself these questions: Do you want to be on social media, why or...
4 months ago • 1 min read
If you’re like a lot of people I talk to, you’re actually showing up in your marketing. You’re posting on Instagram. You’re writing emails at least once a month. You’re talking about your business. Yet something just isn’t clicking … I hate to break it to you, but it’s not enough to just show up. So what are you missing? ➡️ STRATEGY. Most new business owners don't understand just how important strategy is to marketing. It’s not enough to have a freebie. You need to have a freebie your ideal...
7 months ago • 1 min read