I don’t know anyone right now who LOVES social media.

Nearly all of my clients either 1) are on social media begrudgingly or 2) aren’t even on it. And I can’t blame them. I haven’t been on Instagram since 2023.

It may FEEL like social media is a necessarily evil. But you don’t HAVE to be on it. There are other ways to market your business and other ways to find clients.

So if you're thinking of getting off social media, ask yourself these questions:

1. Do you want to be on social media, why or why not? What I’m getting at here is: Is it a conscious or fear-based decision? A conscious decision may look like opting out because you don’t align with the values of Meta. A fear-based decision may look like hiding and being scared to show up.
2. Do you have alternatives to social media? If not, now is the time to cultivate them. Social media fills the top of the sales funnel. So you’ll want activities to replace that top-of-funnel attraction. This can include things like podcast guesting, speaking at summits, workshops or events, networking, etc.
3. What are you hoping to get from social media and how has it been performing for you lately? If you're feeling pressured to post on Instagram, yet you haven’t had one client from Instagram in the past year, you're not losing much. But if it’s working for you as far as attracting folks to your email list, it could be worth staying.

Remember that even if you do CHOOSE to use social media, you can do so consciously.

It's your business and you make the rules.

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