Hi Reader,

If you read my last newsletter, I shared that I was closing my Facebook group. Today is, in fact, the last day of the group.

As I shared, I'm not doing this because I don’t want community. I’m actually really craving it these days, as are many of us. I’m doing this because Facebook is no longer aligned, so I’m moving on and considering other places to create that community.

(As a side note, I just joined BlueSky Social. Also I’m finally making my way to Substack.)

But I mentioned that I see something replacing social media. Something I think is more important … today more than ever.

It’s something we all forget about: In person and community connections.

In fact, I think people are craving community SO MUCH right now at the same time we are being increasingly disgruntled with so many online communities platforms who, above all of us, benefit from getting our attention. (They literally make money from our attention!)

Community is so important right now that I have been incorporating it into EVERY marketing plan that I have done for clients recently.

(For those who don’t want to do their own marketing plan, I do it for you and tell you which marketing channels to use for your business, tailored to your strengths, market, and even location.)

So in these marketing plans, I have a whole “Community” section where I outline ways to show up and connect with your local community.

This works for most of us, who are not living in completely rural areas.

But the community doesn’t necessarily have to be in person. There are communities springing up online that meet regularly on Zoom and/or use a What’s App group for conversations in between meetings.

The bottom line is: It’s prioritizing COMMUNITY, not platforms. Connecting with real, living breathing humans in the same space. Connecting in spaces and in ways that benefit US, not the big companies who host us.

As the distrust builds online (which it has been for quite some time), we need something real to trust in. What is more real than the person in front of you?

I believe community and these types of connections are going to become increasingly important in the near future. There is basically no reason NOT to add community connections into your marketing.

So one question for you to ponder today: What is ONE way you can incorporate community connections into your business?

To building your community,

P.S. If you’re saying, "I want to work with the community into my marketing plan!" (or "I don’t even have a marketing plan!"), let's chat. Check “marketing plan” on this form and we’ll schedule a free call to discuss.

Custom Marketing Plan Get a Customized Marketing Plan That Works for You​ Bring clarity and direction to your marketing with a personalized plan designed around your goals, strengths, and audience—so you can attract more clients with ease and confidence. Request a plan >>​